The Best Purple Shampoos for Brassy Blondes Us Weekly

Table Of Content

• Shu Uemura Yūbi Blonde Nourishing Shampoo for Blonde Hair
• Philip B Icelandic Blonde Shampoo
• Better Not Younger Silver Lining Purple Brightening Shampoo
• R+Co Bleu Blonded Brightening Shampoo
• Purple Shampoos for Brighter, Less Brassy Blonde Hair
• IGK Blonde POP Shampoo
• Best Viral Purple Shampoo: Olaplex No. 4P Blonde Enhancer Toning Shampoo

We needed to use quite a bit of it to get it to lather well, but it did the trick to clean our hair without drying it out. We had to thoroughly rinse it to get rid of any residue, but otherwise we didn't see any irritation or staining on our hair. Throughout the entire testing period, our hair stayed vibrantly blonde, and we actually thought that it prolonged our dye job. These specialized cleansers work to keep blonde and silver strands bright. Richy Kandasamy is a celebrity colorist, the vice president of color development at R+CO and R+COLOR collective member. According to our Diversity Pledge, 15% of products in our newly-published market roundups will feature Black-owned and/or Black-founded brands.

Shu Uemura Yūbi Blonde Nourishing Shampoo for Blonde Hair

Its Bust your Brass shampoo tones any yellow shades and replaces them with cool platinum hues instead, prolonging that fresh post-salon look. We loved how it lathered and felt on our hair; it never dried it out and our scalp felt comfortable and not at all irritated. We also loved the scent, which had a touch of sweetness and didn't linger for too long. And as promised, it took care of our brassy tones and maintained the integrity of our hair color. Coloring your hair can be damaging — no surprise there — and if you've been doing it for years, it can be hard to keep it looking and feeling healthy.

Philip B Icelandic Blonde Shampoo

As with any shampoo, it’s important to think about your hair type and look for a formula that best suits your needs. Some purple shampoos are formulated with deeply nourishing ingredients that can provide hydration and even strengthen strands of dry hair that are prone to breakage. Other purple shampoo formulas are a little more clarifying and might work better on oily hair types to help balance sebum production and provide a good cleanse that doesn’t weigh down the hair.

Better Not Younger Silver Lining Purple Brightening Shampoo

For a trusted ally for cool blonde or gray hair, turn to Joico Color Balance Purple Shampoo! This paraben-free formula not only protects your locks but also effectively neutralizes brassy yellow tones, providing you with color that stays vibrant and true. With a 10.1 fl oz size and long-lasting results for up to 12 washes, enjoy salon-worthy radiance that stands the test of time. Infused with a potent blend of rosehip oil, arginine, and keratin, this purple shampoo not only boosts shine and smoothness but also strengthens 2X stronger than before. It is enhanced with green tea extract, UV absorbers, and antioxidants and provides added protection against environmental stressors, leaving your hair gorgeously vibrant and resilient. Our team appreciates the safety it provides as well as its long-term use.

It helps neutralize yellowness in the hair and refresh the hair color, keeping it bright and beautiful for longer. They are similar except purple has more red pigments while violet has more blue pigments. Some stylists find purple shampoos to be very pigmented, which is why blondes can sometimes get purple-tinted hair when they use too much purple shampoo. For years, we've been told that purple shampoo is for blondes and blue shampoo is for brunettes — so much so that one became synonymous and exclusive to the other. The idea behind purple shampoos is that yellow is on the opposite side of the color wheel and, therefore, helps counteract any brassiness.

Purple Shampoos for Brighter, Less Brassy Blonde Hair

So, if last minute plans take you and your brassy lengths by surprise, fear not. If it’s used too often, the product can build up and make your blonde look dull and flat, which is the opposite of what it’s intended for. And if your hair is damaged, the strands can also suck the pigment up so it should be used less often.

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You can lighten brown hair with a paste made from one cup of baking soda and three tablespoons of hydrogen peroxide. All you need to do is start using purple shampoo instead of your regular shampoo. You can use it as little as once a week to as much as three times per week. “To support the health and luster of your hair, it is important to ensure your purple shampoo is leaving behind hydrating ingredients that won’t weigh your hair down,” says Graciano. She recommends looking for ingredients such as glycerin which is a natural humectant and keeps hair’s hydration balanced.

Best Viral Purple Shampoo: Olaplex No. 4P Blonde Enhancer Toning Shampoo

Phan suggests using your purple shampoo once every fourth or fifth wash, depending on the desired look. “Your professional stylist should be able to guide you on how often you should use it for your particular color,” he adds. If you have stubborn orange hues that won’t go away no matter how much purple shampoo you use, try this intense anti-brass treatment. If you’ve wondered whether you can use purple shampoo every day, the answer is generally no. Purple shampoo is most effective if used as needed to reduce visible brass. Typically, you’ll want to incorporate purple shampoo into your haircare routine up to twice a week in place of your usual shampoo for color-treated hair.

Best purple shampoos for blonde hair

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When we tested it for ourselves, we loved that it was easy to spread around the hair and the scalp and that you didn’t need to use an excessive amount to cover long, thick hair. It also did an amazing job of cleansing without drying out the hair or leaving a residue behind. During testing, we loved that it didn’t stain our hands or leave an unpleasant smell behind and that it gave us a light and bright shade of blonde without any brassiness.

The vibrant pigment in purple shampoo specifically cancels out yellow tones — it's like a color corrector, but for your hair. Most of our testers said their hair was left healthy and hydrated, telling us it was easy to use and didn’t leave hands stained (which is a common grievance with many purple shampoos). However, take care when applying and rinsing to avoid any uneven patches. Our testers were delighted with how the product enriched colour, with one noting the “huge difference” in the reduction of brassy tones. Not only did it come out on top for its toning skills, but our panel all agreed that it left their hair feeling nourished and looking shiny.

Purple shampoo was born to serve blonde hair because it has crushed violet pigments that neutralize unwanted warm and yellow tones in your cool-toned hair. The reason is that if you look at the colour wheel, purple is the opposite of yellow. You can switch to a darker purple shampoo to use once a week to provide extra toning for when your hair starts to show signs of yellowing or brassy tones.

We washed our way to cool, icy hair colors in order to find the best formulas. Bleaching unavoidably increases hair's porosity (hello, split ends!), so a strengthening formula is a must. Besides eliminating all traces of brassiness, this smart shampoo protects delicate strands from daily damage, thanks to moisturizing hyaluronic acid, a hydrating hero that replenishes hair fibers.

This affordable purple shampoo is made with a powerful neutralizing formula that absorbs UV light while emitting a white-blue glow. Thus, enhancing the cool tones in blonde hair and making it look brighter. Purple shampoo is a tone-intensive shampoo (best served on blonde hair) that allows you to tone your hair at home.

Some purple shampoos can be used daily, while others are designed to be used once a week or every few washes — so it's best to read the instructions. Using it in the shower can help lighten and brighten your hair long after you've left the salon. Yes, purple shampoo can neutralize some brassy tones in brown hair, just as it does with blonde hair.

In general, though, “To keep hair from going brassy I suggest clients use it once every other week,” says O’Connor. “Mix the shampoo with regular shampoo and see how the result is,” says O’Connor. “If you want more you can always use all or more purple and less to non regular shampoo.” Once you get the hang of it, you can figure out a ratio that works for you.

But then you wonder how you can possibly keep your hair as vibrant as it is in that moment in between salon trips. Enter purple shampoo, the hero to blondes and silver-haired people everywhere. Purple shampoo allows you to tone your hair at home without the risk of it turning yellow or orange.